Case Study:
Vertical Coffee Co. – “Be Greater Than” Ad Spot
Vertical Coffee Co. – “Be Greater Than” Ad Spot
This 30-second ad celebrates Vertical Coffee Co.’s commitment to community and craft. We created two distinct cuts: one fast and punchy for social, and another with a nostalgic tone — leaning into warmth, texture, and memory.
Shot on DZO cine lenses to elevate the feel and bring that analog-inspired softness to life.
Both versions were made to feel different — but both feel like Vertical.
